News

AI Startup Writer Inc. Targets 'Creativity Gap' with New Language Model

• By John K. Waters
• 12/17/2024

Writer Inc., a venture-backed artificial intelligence startup, just announced Palmyra Creative, a large language model designed to inject originality into professional workflows across industries.

Palmyra Creative aims to address what the company calls the "sameness problem" plaguing current AI-generated content. By focusing on divergent thinking and industry-specific adaptability, the model promises to deliver more innovative and tailored solutions for businesses.

"All the AI models sound remarkably similar," said Waseem AlShakh, Writer's chief technology officer, in a statement. "What's surprising is how quickly humans have learned to spot AI-generated text."

The model distinguishes itself through a unique approach to AI architecture. Instead of relying on massive training datasets, Writer used merging techniques and adaptive model layering to restructure how the language model interprets and generates text. This method cost approximately $700,000 to develop, significantly less than competitors' similar models.

Palmyra Creative can generate creative solutions across sectors, from crafting marketing strategies for a small-town bakery to developing patient communication approaches in healthcare, the company said. The model works in tandem with Writer's industry-specific models, ensuring both creativity and domain accuracy.

The launch comes after Writer's recent $200 million funding round, which valued the company at $1.9 billion. High-profile clients, including Salesforce, Uber, and L'Oréal have already expressed interest in the technology.

"Enterprises don't just need AI—they need AI that works for their unique challenges," said Patrick Stokes, Executive Vice President of Product at Salesforce, in a statement.

Writer's innovation arrives as the generative AI market is projected to exceed $1 trillion in the coming decade. By targeting the "creativity gap," the company is positioning itself as a key player in an increasingly competitive landscape.

Palmyra Creative is now available through Writer's API, no-code tools, and the NVIDIA API catalog, with introductory free credits offered to potential users.