The Pure AI Blog Short Dispatches from AI's Front Lines
The Pure AI Blog is researched, fact-checked, edited and updated by the editors of PureAI.com, with writing assistance from AI. To submit your company's press release for consideration, contact [email protected].
Bluecore, a retail marketing technology, has introduced Marketing Agent, an AI-powered system designed to function as both an analyst and operator for retail marketing teams. The platform is built to analyze customer data, generate insights and automatically execute personalized campaigns across digital channels, automating tasks like weekly business reviews. The agent is intended to reduce manual effort while improving marketing performance and revenue outcomes. Marketing Agent is built on deep retail context, powered by a coordinated set of specialized agents to provide exploratory diagnostic analysis and conversational experience that preserves context to provide marketing teams with instant performance updates.
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Posted by Pure AI Editors on 02/23/20260 comments
Opkey, a leader in Cloud Application Lifecycle Management, has introduced Design Studio, a new suite of agentic AI capabilities aimed at accelerating cloud application implementations for systems integrators. The offering extends Opkey’s Cloud Application Lifecycle Management (CALM) platform to automate activities from statement-of-work creation through configuration, focusing initially on Oracle and Workday deployments. The goal is to reduce manual effort and improve traceability across discovery, design and configuration phases. Key capabilities of the platform include SOW creation and automation, AI-powered discovery, visual design set canvas, design validation, BPMN-compliant business process modelling, automated configuration and unified project management.
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Posted by Pure AI Editors on 02/18/20260 comments
ai.com, a company focused on accelerating AGI, has launched a new suite of autonomous AI agents designed to advance progress toward artificial general intelligence (AGI). Unlike task-specific AI tools, the agents are built to operate independently, plan actions and adapt across multiple domains without continuous human input. The agents can collaborate with one another, manage long-running objectives and refine their behavior over time based on outcomes. The aim to provide a seamless experience for users to go from zero to AI agent in a minute with no technical barriers. Users can automate things like trading stocks, automating workflows and executing daily tasks on their calendar or even online-dating profile, all with the user's control and permission in place.
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Posted by Pure AI Editors on 02/09/20260 comments
HitPaw, a leading innovator in AI-powered multimedia, has announced that its AI-based image and video enhancement API has been integrated into Comfy, a platform used by creators and developers for building advanced visual workflows.
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Posted by Pure AI Editors on 02/09/20260 comments
Loyyal, an enterprise SaaS loyalty firm, has launched Perxi AI, a WhatsApp-based AI Agent of Loyalty designed to help small and medium-sized enterprises manage customer loyalty programs with less complexity. Perxi AI enables businesses to engage customers, manage rewards, and handle loyalty interactions directly through WhatsApp, eliminating the need for standalone apps or complex integrations. The approach is intended to lower barriers for SMEs that lack the resources to operate traditional loyalty platforms. With its instant launch and zero-cost feature, convenient interface and multilingual capabilities, Perxi AI is strategically positioned for evolution beyond loyalty.
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Posted by Pure AI Editors on 02/09/20260 comments
Microsoft Research has published new findings that rethink imitation learning by introducing Predictive Inverse Dynamics Models (PIDMs) as an alternative to traditional approaches. The research examines how AI systems can better learn from demonstrations by predicting the actions needed to move between observed states, rather than directly copying behavior. According to Microsoft researchers, this method can improve generalization and robustness, particularly in complex or partially observed environments common in robotics and embodied AI. Researchers studied the way agents perform in a visually rich 3D game to match human play patterns from training agents with human gameplay demonstrations. PIDMs can provide a clearer basis for choosing an action during inference, especially when intent is made explicit.
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Posted by Pure AI Editors on 02/05/20260 comments
Leadde an AI-powered video creation platform transforms everyday documents into engaging videos aimed at helping businesses produce content more efficiently without relying on traditional production workflows. Marketed to focus on generating practical business videos for use cases such as sales enablement, marketing, training and internal communications, it also offers hyper-realistic avatars that maintain eye contact to create trust and familiarity. The platform is designed to let teams create videos quickly while maintaining brand consistency and message control.
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Posted by Pure AI Editors on 02/02/20260 comments
DeepL, a global AI product and research company, has introduced its new DeepL Voice API that provides real-time speech transcription and translation, extending the company’s AI language capabilities beyond text-based use cases. The API allows developers to capture spoken input, transcribe it and translate it into up to five target languages with low latency, supporting scenarios such as live meetings, customer service interactions and multilingual collaboration tools. The service is designed to deliver high accuracy while being easy to integrate into existing applications.
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Posted by Pure AI Editors on 02/02/20260 comments
Ruder Finn, a marketing and global communications firm, has launched an AI Accelerator designed to support a new tech-first operating model across its global communications agency. The initiative applies artificial intelligence across research, content development, media analysis and campaign execution, with the goal of improving efficiency and enabling teams to deliver more data-driven insights to clients. The accelerator formalizes how AI is used across the agency, moving beyond ad hoc experimentation to a more integrated and repeatable approach. It also actualizes an operating model that moves AI from fragmented use cases into scalable tools, workflows and development.
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Posted by Pure AI Editors on 02/02/20260 comments
Tuya Smart, a global AI cloud platform service, has unveiled its latest AI-powered toy capabilities at Spielwarenmesse 2026, positioning its platform as a foundation for the next generation of interactive, connected toys. The company demonstrated how manufacturers can use Tuya’s AI infrastructure to build toys with conversational abilities, adaptive behavior and personalized interactions, while maintaining centralized device management and safety controls. The platform is designed to shorten development cycles and help toy brands bring AI-enabled products to market more quickly.
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Posted by Pure AI Editors on 02/02/20260 comments