Choice Hotels International Expands AI Adoption Across Enterprise with AWS
Choice Hotels International, a large-scale lodging franchiser, is expanding its use of artificial intelligence across its enterprise through a collaboration with Amazon Web Services. It uses AWS infrastructure and AI services to support a range of initiatives, including improving customer engagement, optimizing operations, and enhancing data-driven decision-making. The approach integrates AI into systems such as reservations, loyalty programs, and property management. By leveraging AI, Choice Hotels is personalizing end-to-end guest journeys to deliver intelligent search, booking recommendations, and on-property experiences.
The effort is intended to streamline workflows and deliver more personalized experiences for guests while improving efficiency across its network of properties. The company also aims to use AI to analyze large volumes of operational and customer data. The expansion signals a broader industry shift to investing in long-term AI solutions for optimal hospitality industry operations.
Posted by Pure AI Editors on 04/20/2026