News

Google's AI Video Generator for Business Debuts for Select Users

• By David Ramel
• 07/16/2024

Google Vids, a new AI-powered video creation tool aimed at business users, has launched as a limited preview via Google's Workspace Labs program.

Leveraging Google's generative AI technologies to help users create, write, produce, edit, collaborate and share videos, Vids is "designed for work and deeply integrated with the Workspace suite you use every day," Google said in a Monday e-mail to members of Workspace Labs, an invite-only program where users can experiment with new AI features in wares ranging from Google Docs to Gmail.

"Build your narrative with high quality templates or use Gemini in Vids to help you get to a first draft faster," the e-mail said. "Unleash your creativity with our royalty-free stock content library and land your message with Vids recording studio -- all without ever leaving Workspace."

Formerly called G Suite, Workspace is Google's cloud-based suite of productivity and collaboration tools.

Teased back in April, Vids is Google's entry into one of the hottest areas of AI development, following products like the Sora text-to-video generator from OpenAI (creator of ChatGPT) and others including DeepBrain AI, Invideo AI, Descript and many more.

Google's help center explains the tool comes with "help me create" functionality to guide new users into their first draft video from prompts they write with Google's Gemini AI system. The prompts can help Gemini to:

• Generate:
  • An editable outline storyboard
  • Suggested scenes with suggested text
  • Script narrative for videos and voice overs
• Select:
  • Suggested stock video or images, which can be kept or swapped with your media
  • Suggested accompanying stock music, which can be kept or swapped with your media

Google cautions that advanced tech like "help me create" is rolled out gradually and might not be available to everyone at the same time.

Full functionality includes:

• Use "help me create" with Gemini in Vids to create a video using a prompt.
• Use templates to help you get started.
• Add your own content, including images and video clips from Drive.
• Add videos, GIFs, images, stickers, music, and sound effects from the Vids stock content library.
• Use a recording studio that lets you record audio, record yourself, your screen, or a combination.
• Collaborate in real-time & share videos by downloading as an MP4 or sharing with a link for playback view on a computer.

Along with being part of the Workspace Labs program, users must also have access to Gemini Alpha. Browser support includes Chrome, Firefox and Microsoft Edge (Windows only).