Fighting Back Against Siloed, Out-Of-Date, and Duplicated Customer Data
Date: July 30th at 11am PDT / 2pm EDT
Ali LeClerc: Sr. Product Marketing Manager at Couchbase
Jonathan Summerfield: CEO & Founder at Xiatech
There are two sides to creating the ideal customer experience. On the one hand, customers expect amazing experiences, regardless of where they are, what device they’re on, or which part of your company they’re communicating with. On the other hand, your enterprise wants to be able to see exactly how each customer buys from you so you can capitalize on upsell and cross-sell opportunities immediately and in the future.
Both of these challenges are especially difficult to address if your customer data is siloed, out of date, and duplicated.
Join this webinar to hear how solution provider Xiatech is using the Couchbase Data Platform to power its Single Data View ecosystem for enterprise clients like FitFlop. You’ll learn how Xiatech clients are able to create consistent and personalized customer experiences while achieving an integrated single view of their business in real time.
Here are some real-world customer successes:
- Uncovered $1m worth of ‘invisible’ inventory
- Integrated millions of radio barcode micro-transactions from retailers’ stores
- Accelerated time to market for a number of eCommerce platform implementations from 9 months to 3
- Enabled real-time cross-sell and up-sell, plus personalization of eCommerce
- Created a single customer view to enable 56% uplift in TV advertising revenue through more accurate targeting