Synchrony Partners with OpenAI on Agentic Commerce and Enterprise AI
Synchrony, a provider of consumer financing and banking services, has entered an enterprise collaboration with OpenAI aimed at bringing financing, rewards, and loyalty programs into AI-driven shopping experiences while expanding its internal use of generative AI.
Synchrony plans to launch a ChatGPT plugin that lets consumers discover offers from Synchrony Marketplace, including promotional financing and deals from participating merchants. The company is positioning the integration as an early step toward commerce in which AI assistants participate in product discovery and purchasing decisions.
Internally, Synchrony plans to deploy OpenAI models through ChatGPT Work, Codex, and Amazon Bedrock for product development and other enterprise use cases. The company said nearly all its professional workforce already uses AI tools, following adoption efforts that began in 2024. Synchrony will launch a ChatGPT plugin into the ChatGPT plugin directory. The plugin will allow consumers to discover savings and offers within the Synchrony Marketplace directly within ChatGPT and browse promotional financing, deals, and everyday value.
The agreement illustrates how agentic AI could change the technical architecture behind digital commerce. Synchrony is also accelerating enterprise-wide AI adoption by building AI fluency with job-relevant training as well as deploying AI tools to scale high-impact use cases across the organization.
Posted by Pure AI Editors on 08/18/2026