News

OpenAI Unveils 'Operator' AI to Perform Web Tasks for U.S. Pro Users

• By John K. Waters
• 01/23/2025

OpenAI on Thursday launched "Operator," an AI agent designed to perform web-based tasks autonomously using its own browser. Currently available as a research preview for Pro users in the United States, the tool aims to automate everyday activities such as filling out forms, ordering groceries, and even creating memes.

Operator represents one of OpenAI’s first agents, which are AI systems capable of acting independently to accomplish specific tasks. Users can delegate assignments, such as managing online bookings or restocking household items, freeing up time for other priorities.

"Operator can interact with the web just like a human, using a browser to click, type, and scroll," OpenAI said in a statement. "It broadens the utility of AI, helping people save time on repetitive tasks while opening new engagement opportunities for businesses."

Powered by OpenAI’s new Computer-Using Agent (CUA) model, Operator combines GPT-4o’s advanced reasoning abilities with visual recognition capabilities to interact with graphical user interfaces (GUIs). The technology allows it to navigate buttons, menus, and text fields without requiring custom APIs.

A Research-Driven Launch
OpenAI emphasized Operator’s rollout would be measured and iterative, starting small to refine the technology based on user feedback. "This research preview is crucial to learn from real-world applications and improve the system," OpenAI said. Future plans include expanding access to users on Plus, Team, and Enterprise plans and integrating Operator into the ChatGPT ecosystem.

To address privacy and user control concerns, Operator is designed to transfer tasks back to users whenever sensitive information like login credentials or payment details is needed. Users can also fully customize workflows, adding personalized instructions for specific websites and saving prompts for repeated actions.

A Vision of AI as a Digital Worker
Operator’s real-world impact is supported by collaborations with major companies, including DoorDash, Instacart, OpenTable, and Uber. OpenAI is also exploring public sector applications, such as streamlining access to government services through partnerships like its pilot project with the City of Stockton.

The AI has already demonstrated record-breaking performance in WebArena and WebVoyager, two benchmarks measuring browser-use capabilities, the company said. While still in its infancy, OpenAI is confident the tool will accelerate digital productivity and transform the way users engage with technology.

As AI increasingly shifts from a passive tool to an active digital assistant, Operator could redefine how businesses and individuals interact with the web. For now, OpenAI remains focused on fine-tuning the agent, learning from early adopters, and paving the way for wider adoption in the months ahead.