Building an AI-Ready 360 Data Foundation for Real-Time Engagement -- Pure AI

Building an AI-Ready 360 Data Foundation for Real-Time Engagement

Date: Wednesday, December 4^th at 11am PT / 2pm ET

As AI opens new doors to personalization, the key to success lies in a comprehensive customer 360 data strategy. This means going beyond static profiles to capture real-time behavioral data such as interactions, purchases, claims, and call center activity. By leveraging modern, AI-powered data management, businesses can unify and activate this data across the enterprise, powering more dynamic customer experiences. Join us to discover how leading IT teams are building the data foundation needed for AI to deliver smarter, faster, and more personalized engagement.

What you’ll learn:

How CarMax’s customer 360 strategy integrates transactional and interaction data to enable seamless AI-powered customer experiences
Best practices for delivering real-time, unified data to operational and analytical systems, ensuring your teams have a 360-degree view of customer behaviors and preferences
How AI can streamline data management, giving teams simplified access to continuously updated, actionable customer profiles that drive better engagement

Register now!

About the presenter:

Irem Radzik, Sr Director of Product Marketing, Reltio

Irem is the Senior Director of Product Marketing at Reltio. She brings 20 years of product management and marketing experience in data management technologies. Discovering and sharing the stories of how data management solutions create tangible value for organizations and global communities is what excites her most in her career. Irem previously led product marketing at Striim (a streaming data integration and analytics provider) and Oracle, responsible for the Oracle Integration products. Irem held previous product and marketing positions at TIBCO Software and Siebel Systems (now Oracle). She earned an M.B.A. degree from the University of Pennsylvania, Wharton School of Business. She enjoys listening to audiobooks and podcasts, hiking in nature, traveling, snorkeling, and going to concerts in her free time.

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