Loyyal Launches Perxi AI to Simplify Customer Loyalty for Small Businesses
Loyyal, an enterprise SaaS loyalty firm, has launched Perxi AI, a WhatsApp-based AI Agent of Loyalty designed to help small and medium-sized enterprises manage customer loyalty programs with less complexity. Perxi AI enables businesses to engage customers, manage rewards, and handle loyalty interactions directly through WhatsApp, eliminating the need for standalone apps or complex integrations. The approach is intended to lower barriers for SMEs that lack the resources to operate traditional loyalty platforms. With its instant launch and zero-cost feature, convenient interface and multilingual capabilities, Perxi AI is strategically positioned for evolution beyond loyalty.
The launch comes as messaging platforms increasingly become primary customer engagement channels, particularly for smaller businesses. By embedding loyalty management into a familiar messaging interface, Loyyal is aligning AI agents with practical, everyday business workflows. For SMEs, Perxi AI reflects how conversational AI is being applied to simplify customer engagement without requiring major technology investments.
Posted by Pure AI Editors on 02/09/2026