Narvar Launches NAVI, Agentic Assistant to Automate Post-Purchase Customer Interactions
Narvar, a platform for beyond-buy intelligent personalization, has introduced NAVI, an AI assistant designed to automate post-purchase customer experiences for retailers. The assistant is designed to manage common customer inquiries, such as order tracking, delivery delays, returns and exchanges, by acting autonomously across Narvar’s post-purchase workflows. NAVI is expected to be released at the NRF 2026 Retail Show and aims to apply intelligence and context at scale to achieve operational autonomy. Navi's goal is to reduce contact center volume while giving consumers faster, more consistent answers after checkout.
Post-purchase interactions have become a growing cost center for retailers as e-commerce volumes rise and delivery expectations tighten. Narvar’s approach is tightly scoped to order lifecycle events and logistics data, with NAVI designed to enable post-purchase workflows that smoothen operations without the need for system replacements. For retailers, agentic assistants that can resolve routine issues without escalation may help improve satisfaction while controlling support costs during peak seasons.
Posted by Pure AI Editors on 01/12/2026