Clarins Launches AI Shade Finder to Improve Foundation Matching Accuracy
Clarins, a global beauty brand, has introduced the AI Shade Finder, a digital tool designed to provide more precise foundation shade matching for consumers. The system uses artificial intelligence to analyze skin tone and undertones, generating personalized product recommendations intended to reduce mismatches and returns. The technology is built to work across online and in-store digital experiences, supporting a more consistent shopping journey. Developed in collaboration with IlluminateAI which measures skin tone, the Clarins AI Shade Finder reads your unique skin tone in under a minute. The tool also offers a fully personalized makeup routine with a current accuracy rate of 96% thus far.
The launch reflects growing adoption of AI in beauty and retail, where personalization has become a competitive differentiator. By applying AI to complexion analysis, Clarins is aligning with a broader trend toward data-driven personalization in cosmetics. For retail and technology observers, the move highlights how AI-powered tools are increasingly embedded into consumer brand strategies to enhance customer experience and operational efficiency.
Posted by Pure AI Editors on 02/23/2026