Watch Your Language: Making AI Work for You
The word on almost everyone’s mind, in recent times, is either AI or has something to do with AI-like pursuits. The field of language, specifically language used by businesses online to cater to online audiences, is not exempt. With almost all generative AI models functioning as large language models, language has become even more essential than it already once was. So, how best can one use language, and more specifically optimized words for tagging, to support your business in the era of AI?
Let’s go to the absolute basics: e-commerce platforms. For retail businesses, during the pandemic, having an e-commerce platform became less about keeping up with the times and more a necessity during times of lockdown. Even after lockdowns, many stores saw the significant advantages of keeping an e-commerce store running, such as reaching markets way beyond the vicinity of a physical store, the reduction in overhead costs as fewer staff are required to keep an online store going, and many others.
How, then, can we use AI to boost something like an e-commerce store? The simple answer is – keep using AI to figure that out! A study in the Financial Times reveals that many brands are looking to incorporate and transform the e-commerce sector with the addition of AI agents for their online stores. Chatbots are starting to be incorporated into most platforms to simplify user experiences and reduce customer care queries.
But coming back to the language of it all. How best can one position their product online to be able to be picked up by anyone who may (and even those who may not) be searching for it? Research into product title optimization using comparative syntactical formats showed that positioning the brand name first, followed by the product description, performs exceptionally well in both search result visibility and general browsing. This, however, is platform-dependent.
Using AI to optimize the way products are uploaded to an e-commerce platform can help a business stay ahead of the curve even further. For instance, using ChatGPT to enhance and reword product titles, descriptions and key features can mean the difference between a product that is most likely to sell and one that is not optimized enough to be found by potential customers. This, however, comes with some options of how to really optimize the prompt that can be used, which we will explore in blogs to come. An example of the easiest and simplest way to use ChatGPT to enhance a product title is shown below:
Note how the optimized title keeps important information points but rewords the title in a way that positions the brand first and gives immediate information into the product and its size. All the remaining words are more descriptive to further explain what the product is. This is useful because some websites are built with titles showing up before imagery. Or, if that is not the case, while images are essential when shopping online, the actual image does not necessarily assist with SEO ranking, that relies on the richness of word usage.
Keywords when tagging products are essential and go far beyond just the overall category. This is where AI can assist: It can help with incorporating useful keywords that are SEO-rich into either the title or the product description. For instance, after the prompt above produces an optimized title it also suggests keyword ideas that can be useful for tagging and description writing. Many e-commerce platforms have an integrated description writing feature (Shopify, Wix and Wiz among others). This allows a supplier to simply input the main features of the product. For instance, keeping to the example above they could list things like drinking glass, tumbler, coke brand pattern and 10oz. From this, the optimized writing tool will generate an SEO-rich description that can be set to sound formal, friendly, persuasive or even professional.
While AI can assist, direct copying off AI is not necessarily suggested given that it can affect the richness of the content. Google's AI-generated content guidelines suggest that following the E-E-A-T guidelines (expertise, experience, authoritativeness and trustworthiness) will work best on their internal ranking system. So, using AI for SEO-rich word ranking is useful, but remember to rework the content it provides to make it original and trustworthy.
In future posts, we’ll delve deeper into some of the best prompts to use on genAI platforms that can assist with optimizing your organization’s visibility!
Posted by Ammaarah Mohamed on 11/05/2025